June…The word itself has a million connotations, lazy, warm days, lemonade, Father’s Day. It may come as a surprise that June is also Entrepreneurs Do It Yourself Marketing Month.
What better time than now to create that brilliant marketing plan that will catapult your business to new heights? Believe it or not, your most creative and productive thoughts may be more apt to come to you not while you’re brainstorming in the boardroom but in the comfort of your favorite hammock, sipping your favorite, cold beverage, and basking in the glow of the glorious days of summer.
Here are some tips to get you started on the creation of your next, great business plan:
Don’t let a lack of financial resources stop you! Many small entrepreneurs are finding it much more lucrative and rewarding to create their own flyers and newsletters rather than sending the work to an outside firm – who knows your product better than you do? And don’t forget about the power of word-of-mouth marketing. A few satisfied customers can bring many new prospects your way.
Have inexpensive, useful, promotional items available for your customers. One example would be a Day-Timer® gift diary. What client wouldn’t appreciate a smart, little planner to record their appointments and to dos? And you will get endless free endorsements each time he or she pulls it out of their purse or pocket, when everyone in view sees your company name and logo tastefully set on the front cover.
Even in the current economic climate, many banks are still lending. Consider applying for a small business or personal loan at your credit union or banking center.
In short, there are numerous ways to market your product or service without breaking the bank. Be crafty! Put on your thinking cap and let your creative juices flow.