Six Ways to Strengthen Loyalty in Customers, By Bob Prosen


1. Sell reliable products and services

2. Make and meet commitments

3. Underpromise and overdeliver

4. Resolve problems quickly

5. Minimize surprises

6. Follow up

Bob Prosen is president and CEO of The Prosen Center for Business Advancement®, where he teaches business leaders how to rapidly increase performance and profits. He is listed in The International Who’s Who of Entrepreneurs. Visit his website at

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